Cheese Monkeys and Heresy

After reading the excerpts from Cheese Monkey by Chip Kidd, it was quite obvious to me that this was not a conventional author. His writing seemed to lack the utter draw and pizazz of your more typical author but nonetheless, he was able to raise some very valid points on the human evolution of perception. Kidd talks a lot about how the human psyche focuses our attention to various points left to right and top to bottom, etc. It gave vivid insight into our views and juxtaposition of words and people.

On the other hand, I felt that some of the ideas Kidd represented here were left a little out of context since we did not get the full perspective from the novel which made the first two excerpts seem a little pieced apart from the rest of the excerpts. I felt that those first two excerpts provided the most trouble for me because it was difficult to understand what he was trying to conclude from his observations.

In The Heresy of Zone Defense I especially liked the author's view on how rules can set and define us as human beings but in the same way change us for the better. He also talks about adaptation to these rules and how that affects us as well. I believe that as humans it is in our nature to feel as if rules don't apply to us but in the same sense I feel that it is human to not feel a sense of rebellion against these rules. Yes, some people may say they are opposed to say a political ruling, but it is within our nature to not do anything about it. Generally we will take a back burner and wait for someone else to take the reins.

Although I feel that the author raised a valid point on societal rules and functions, I feel like there may have been a better example to use than the basketball metaphor. I feel as if he could have achieved the same emotional response from his audience without distracting the reader with this basketball narrative.